A major factor in questionnaire development is the selection of which type of questions?

The correct choice emphasizes the importance of selecting between open-ended and forced-choice questions when developing a questionnaire. Open-ended questions allow respondents to provide their answers in their own words, which can yield rich, qualitative data and provide deeper insights into thoughts, feelings, and motivations. This type of question is beneficial when seeking to explore a topic broadly or when researchers want to capture nuanced perspectives that structured responses may miss.

On the other hand, forced-choice questions (often likened to closed-ended questions) require respondents to make a choice from a set of predefined options, such as "yes" or "no," or to choose from a scale. These questions are useful for quantifying data and making it easier to analyze results statistically, as they limit responses to specific choices.

The combination of open-ended and forced-choice questions in questionnaire design allows researchers to gather both qualitative and quantitative data, leading to a more comprehensive understanding of the research topic. This dual approach helps in generating insights that can inform business strategies, customer feedback, and other decision-making processes effectively.

In contrast, the other options represent approaches to questioning that may either limit the depth of information gathered or are not relevant to the critical decision-making aspect of questionnaire development. Retail questions, let’s say questions, and basic