Define 'promotional strategy.'

A promotional strategy is fundamentally centered around the methods and plans a business employs to communicate with customers regarding its products, brands, or services. This involves crafting messages, selecting appropriate channels for communication, and determining the timing and frequency of promotional activities to effectively reach and persuade the target audience.

The essence of a promotional strategy is to not only raise awareness but also to influence consumer behavior, encourage engagement, and ultimately drive sales. This activity can include various forms of marketing communication such as advertising, public relations, sales promotions, and digital marketing initiatives. By developing a well-defined promotional strategy, businesses can enhance their visibility in the market and create a strong connection with their customers.

The other options, while relevant to different aspects of business operations, do not capture the central focus of a promotional strategy. For instance, pricing strategies pertain specifically to setting competitive price points, product quality enhancement relates to improvements in the physical characteristics of a product, and decreasing operational costs concerns overall efficiency and expenditure management.