Explain the term 'value proposition.'

The term 'value proposition' refers to a statement that clearly outlines how a product or service addresses specific problems faced by customers or enhances their overall situation. It articulates the unique benefits that the product offers, differentiating it from competitors and highlighting why a customer should choose it. This element is crucial in marketing and sales, as it provides potential customers with a compelling reason to engage with the product, illustrating not only the functionality but also the potential positive impact on their lives or businesses.

Focusing on how a product improves customer experiences or resolves issues is fundamental to customer-centric strategies, making option B the correct choice. This insight shapes marketing messages, product development, and sales techniques, ultimately aligning business offerings with customer needs and preferences.