What best describes the process of buzz marketing?

Buzz marketing is best described as creating excitement and conversation about a product. This approach leverages social interaction and word-of-mouth to generate interest, enthusiasm, and engagement around a product or service. The goal is to stimulate conversation in social circles, whether in person or online, leading to organic promotion as individuals share their experiences and opinions with others.

The effectiveness of buzz marketing lies in its ability to tap into people's natural inclination to discuss and share what they find exciting, thus fostering an authentic connection to the product. Unlike structured advertising campaigns or direct mail, which are more traditional and straightforward approaches, buzz marketing focuses on generating spontaneous consumer interest and engagement that can lead to viral sharing, making it a powerful tool in modern marketing strategies.