What do company selling policies typically guide?

Company selling policies primarily guide rules for training, compensation, and ethical practices because these policies create a framework for how employees should conduct themselves in sales situations. By establishing clear guidelines, organizations can ensure that their sales teams are well-trained, understand the compensation structure, and adhere to ethical standards. This is crucial for maintaining brand integrity, fostering customer trust, and ensuring consistent sales strategies across the company.

In the context of the other options, they might represent important business functions, but they are not the primary focus of selling policies. For instance, while negotiation tactics and sales discount strategies are important to sales processes, they fall more under tactical execution rather than overarching company policies. Similarly, while selection of product lines and supplier agreements is vital for product management and sourcing strategies, it does not relate directly to the practices and ethical considerations for selling. Lastly, employee recruitment and retention strategies pertain more to human resource policies rather than specifically to selling practices. Thus, the correct answer relates to the fundamental principles guiding employee behavior in sales contexts.