What does promotion as a marketing function aim to accomplish?

Promotion as a marketing function aims to inform, persuade, and remind consumers about products or services. This function is central to marketing because it helps businesses communicate their offerings, engage with potential customers, and influence their purchasing decisions. By informing consumers, businesses can highlight the features and benefits of their products, making it easier for consumers to understand what they are purchasing. Persuasion is key to convincing consumers of the value and advantages of a product over competitors, while reminders help maintain brand awareness and encourage repeat purchases.

In the context of marketing, the promotion function encompasses various activities, including advertising, sales promotions, public relations, and personal selling. These activities work together to create a comprehensive communication strategy that effectively reaches the target audience and drives consumer action, whether it be making a purchase or developing loyalty to the brand. The focus on communication differentiates this function from others that might deal directly with price, supply chain management, or competitor analysis.