What is a key reason channel management must be coordinated with marketing activities?

A key reason why channel management must be coordinated with marketing activities is to ensure effective customer engagement. This coordination allows businesses to create a seamless experience for customers across all points of contact. When marketing strategies—such as advertising, promotions, and public relations—align with channel management efforts like distribution and logistics, it ensures that customers receive consistent messaging and support throughout their buying journey. Effective customer engagement is critical for fostering brand loyalty and enhancing the overall customer experience.

By aligning these two areas, companies can better understand and meet customer needs, respond to market trends, and create marketing campaigns that are more likely to resonate with their target audiences. This strategic collaboration can lead to improved sales and customer satisfaction, as customers encounter a cohesive brand experience from marketing to purchase.