What is a potential benefit of product bundling?

Product bundling offers the potential benefit of a lower price for combined products. This strategy involves grouping multiple products together and selling them at a reduced price compared to purchasing each item individually. By offering a bundled price, businesses can provide consumers with a sense of value, which can incentivize them to purchase more than they might have in separate transactions. This approach can increase sales volume, as consumers often perceive they are getting a better deal, leading to enhanced customer satisfaction and loyalty. The lower effective price of a bundle can encourage customers to try new products they might not have considered purchasing alone.