What is a primary responsibility of marketers in promoting products and services?

The primary responsibility of marketers in promoting products and services is to ensure ethical behavior in advertising. This involves being truthful and transparent about the products and services they are promoting. Ethical advertising helps to build trust with consumers, fosters brand loyalty, and upholds the reputation of the business. Marketers must adhere to industry standards and regulations that prevent misleading claims, deceptive practices, and exploitation of consumers. This commitment to ethical behavior not only protects consumers but also enhances the overall integrity and credibility of the marketing profession.

While avoiding aggressive sales tactics, negotiating pricing, and choosing between online and traditional media are relevant to marketing practices, they do not encompass the fundamental ethical obligation that marketers have to their audience. Ethical behavior serves as the foundation for effective and responsible marketing.