What is defined as 'digital marketing'?

Digital marketing is defined as the promotion of products or brands through electronic media, primarily on the internet. This method encompasses a variety of online platforms, such as social media, search engines, email, and websites, to engage with customers where they spend a significant amount of their time. The focus on electronic media allows businesses to reach a wider audience, track user behavior, and tailor their marketing messages for better engagement and conversion rates.

This definition captures the essence of digital marketing, which is about leveraging technology and digital channels to connect with potential customers in a more dynamic and interactive manner. By utilizing various online tools, businesses can create targeted marketing campaigns that can be adjusted in real-time based on analytics and responses from their audience.