What is the objective of public relations?

The objective of public relations is to manage the spread of information between an organization and the public. PR involves crafting and maintaining a positive image for the organization, building and nurturing relationships with various stakeholders, including customers, employees, investors, and the media. By effectively communicating key messages, responding to public inquiries, and addressing concerns, PR helps organizations establish trust and credibility.

This approach goes beyond simply promoting products or services; it focuses on fostering a mutual understanding and beneficial relationship with the community and addressing the organization's social responsibilities. This holistic communication strategy ensures that the organization conveys its values and objectives clearly and consistently to its audience.

The other options, while related to marketing and business activities, do not capture the essence of public relations. Increasing sales revenue is a goal of sales and marketing efforts, not exclusively of PR. Conducting market research is a function designed to understand consumer behavior and market trends, which serves different purposes. Creating promotional material is primarily linked to advertising and marketing campaigns rather than the broader scope of managing the organization's communication with the public.