What is the primary focus of a public relations campaign directed at an internal audience?

The primary focus of a public relations campaign directed at an internal audience is to change employee attitudes and raise awareness. This approach aims to engage employees by informing them about company goals, initiatives, and values, ultimately fostering a positive organizational culture. By effectively communicating and addressing employee concerns or misconceptions, the campaign helps to build trust and commitment within the organization.

Addressing employee attitudes is crucial because it can lead to increased motivation, productivity, and loyalty among staff. When employees feel valued and informed, they are more likely to contribute positively to the company's objectives. Additionally, raising awareness about policies or changes within the organization ensures that employees are aligned with the company's mission and understand their roles in achieving it. This internal focus is essential in promoting a cohesive workplace environment, which indirectly supports the company's overall success.

In contrast, the other options don't align with the primary goal of an internal PR campaign. Increasing sales revenue typically targets external stakeholders, enhancing the company’s external image is more about how the public perceives the organization rather than internal perception, and recruiting new staff is a process focused on external talent acquisition rather than internal engagement.