Which advertising medium includes platforms like Facebook and Twitter?

The correct answer is that social media includes platforms like Facebook and Twitter. Social media represents a category of online communication tools that enable users to create, share, and exchange content in virtual communities and networks. This medium is characterized by its interactive nature, allowing users not only to consume content but also to engage with it, comment on it, and share it with others.

Platforms like Facebook and Twitter allow businesses to reach a wide audience, foster customer relationships, and promote their products or services through targeted advertising. The ability to interact directly with consumers and receive feedback in real-time is a significant advantage of using social media as an advertising medium.

In contrast, print media refers to traditional forms of advertising such as newspapers, magazines, brochures, and flyers, which do not offer the same level of interactivity. Broadcast media encompasses television and radio, focusing on audio-visual content delivery without direct consumer engagement. Specialty media involves custom promotional products that are used to build brand recognition, but it does not include the interactive and social elements that define social media.