Which aspect of questionnaire design is important for ensuring clarity?

Question wording is crucial for ensuring clarity in a questionnaire because it directly influences how respondents interpret the questions and their subsequent answers. Clear, concise, and straightforward wording minimizes ambiguity and ensures that all participants understand the same information in the same way. This clarity helps avoid confusion and misinterpretation, which can lead to unreliable data.

Using simple and direct language can prevent the respondents from getting lost in complex phrasing or jargon that could skew the results. Moreover, precise wording encourages thoughtful and relevant answers, ultimately contributing to the validity and reliability of the research findings. While other aspects like the length of the questionnaire, question routing, and the distribution method can affect response rates and overall engagement, they do not inherently impact how well respondents understand each question.