Which of the following describes sales promotions?

Sales promotions are defined as short-term activities aimed at increasing sales. This definition emphasizes the temporary nature of these activities, which are often implemented to spur consumer interest and drive immediate purchasing behavior. These promotions can take various forms, such as discount offers, coupons, buy-one-get-one-free deals, or limited-time events, all designed to create urgency or excitement around a product or service.

In contrast, some of the other choices relate to different marketing strategies. Permanent campaigns designed for a brand typically fall under brand advertising, which seeks to build long-term brand awareness rather than quickly boosting sales. Focusing on enhancing brand loyalty through rewards suggests a loyalty program approach, which is centered on maintaining customer relationships over time rather than immediate sales. Lastly, relying on media sponsorships for visibility indicates a strategy that seeks to leverage media channels to promote a brand or product, which does not directly align with the short-term, sales-driven intent of promotions. Thus, emphasizing that sales promotions are inherently short-term and sales-focused is what makes the correct choice accurate.