Which of the following factors is NOT typically used to position corporate brands?

The factor of employee satisfaction is typically not used to position corporate brands in the competitive marketplace. Brand positioning primarily focuses on external perceptions and attributes that relate to how consumers view a brand compared to its competitors. These elements often include price, quality, features, and benefits, as they directly influence consumer behavior and purchasing decisions.

Price reflects the brand's market strategy, indicating whether it is positioned as a premium or budget option. Quality conveys the reliability and longevity of the product or service, shaping consumer trust and brand loyalty. Features and benefits highlight what the brand offers and how it meets customer needs, differentiating it from alternatives in the market.

While employee satisfaction may reflect a strong internal culture and may indirectly affect customer perceptions through better service quality or innovation, it is not a direct factor in the positioning process as it does not influence the external consumer perception of the brand in the same way that the other attributes do.