Which of the following is not a type of rating scale mentioned for market research?

The choice of a numeric scale as not being a type of rating scale mentioned for market research is accurate because while numeric scales involve assigning numbers to represent quantities or intervals, they do not serve specific evaluative or attitudinal purposes needed in market research.

In contrast, a semantic differential scale is used to measure the meaning that participants assign to concepts, often using bipolar adjectives, making it highly relevant for assessing attitudes. The behavior intention scale specifically gauges a respondent’s likelihood of taking a certain action, which is a critical factor for understanding consumer behavior in market research. A Likert scale, widely used for measuring attitudes or opinions, allows respondents to express degrees of agreement or disagreement with statements, making it essential for collecting nuanced perceptions from survey participants.

The numeric scale simply does not fit the criteria of a rating scale designed to evaluate opinions or attitudes in a nuanced way, hence it’s categorized differently in the context of market research.