Which statement best describes marketing research?

Marketing research is fundamentally about gathering and analyzing market data to understand various aspects of consumer behavior, market trends, and competitive landscapes. This process involves collecting quantitative and qualitative data through surveys, interviews, focus groups, and other research methodologies to inform business decisions.

The focus on data collection and analysis equips businesses with the insights needed to tailor their products and marketing strategies effectively to meet consumer needs, ultimately enhancing their competitiveness and performance in the market.

The other options do not accurately depict the essence of marketing research. For example, selling products directly to consumers primarily focuses on distribution and sales techniques rather than data analysis. Creating advertisements relates more to creative processes and messaging rather than the systematic study of the market environment. Strategies for increasing product prices fall into pricing strategy, which, although might utilize marketing research, does not encompass the broader scope of gathering and analyzing market information that defines marketing research.