Which step in the selling process involves addressing concerns raised by the customer?

The step in the selling process that involves addressing concerns raised by the customer is known as overcoming objections. During this phase, a salesperson actively listens to the customer’s concerns or hesitations and provides reassurance, information, or solutions to alleviate those worries. This is a critical part of the selling process because it helps build trust and rapport with the customer by demonstrating that the salesperson respects their concerns and is committed to helping them make an informed decision about a purchase.

In this step, the salesperson may utilize various techniques to effectively counter objections, such as providing additional product details, sharing testimonials from satisfied customers, or offering incentives that address the objections. Successfully overcoming objections can lead to a smoother transition into closing the sale, as the customer’s confidence in both the product and the salesperson is strengthened.

The other steps mentioned—closing the sale, presenting the product, and suggestion selling—focus on different aspects of the selling process. Closing the sale primarily concerns finalizing the transaction, presenting the product focuses on showcasing its features and benefits, and suggestion selling involves proposing additional products or upgrades that complement the initial purchase. However, none of these steps specifically address the concerns raised by customers, which is fundamental to overcoming objections.