Which type of branding focuses on how a product distinguishes itself from competitors?

The chosen answer focuses on product/service branding, which is designed to create a unique identity for a specific product or service in the marketplace. This involves developing a brand that conveys particular attributes, benefits, and values that set it apart from the competition. By emphasizing distinctive features, quality, and customer experience, product/service branding helps consumers easily identify and differentiate products, fostering loyalty and encouraging purchasing decisions based on these differentiated qualities.

This type of branding is essential for companies looking to carve out a niche in competitive markets, as it builds recognition and trust around individual offerings rather than the company or agency as a whole. It is closely tied to marketing strategies that utilize unique selling propositions to highlight what makes a product special.

In contrast, corporate branding involves the overall image and reputation of a company as a whole, rather than focusing on individual products or services. Agency branding would be related to the identity and reputation of marketing or advertising agencies. Marketing branding is a broader concept and does not specifically target the differentiation of products in the way product/service branding does. Thus, the correct answer emphasizes the unique positioning of an individual product in relation to its competitors.