Who is primarily responsible for regulating promotional practices?

The Federal Trade Commission (FTC) is primarily responsible for regulating promotional practices because its main focus is to protect consumers and promote competition. The FTC enforces laws that prohibit deceptive advertising and unfair business practices, ensuring that companies adhere to honest marketing strategies. This regulatory body provides guidelines and oversight, helping to maintain standards in advertising that benefit both consumers and businesses.

Local government agencies, while they may enforce certain local regulations, do not have the extensive authority or resources that the FTC has at the national level. Trade associations provide support and set ethical standards for their members, but they do not have regulatory power to enforce laws related to promotional practices. Advertising agencies are responsible for creating and executing marketing campaigns but must operate within the guidelines and regulations established by the FTC. Thus, the FTC stands out as the primary authority in overseeing promotional practices.